Needed
The buyer context
What they asked for, the project or session type, timing, location, rough budget hints, and anything they already said about price or comparison shopping.
Pricing audit intake
What should you send after buying the $29 Pricing Audit?
Send one real buyer path: the context, the quote or package, the message around it, and the point where you think the buyer may stall.
Send these five things
The audit works best when the buyer path is specific.
Do not send everything. Send the one quote or message most likely to affect a real booking.
Needed
The quote or package
The exact quote, package menu, pricing guide section, or package recommendation you plan to send.
Needed
The message around the price
The inquiry reply, quote email, follow-up, objection response, or discount reply that the buyer will actually read.
Needed
Where you think it may leak
Tell ShootRate whether you are worried about price, scope, package fit, buyer silence, discount pressure, or the next step.
Needed
The job value
The approximate value of the booking or package so the audit can focus on the highest-leverage decision point.
Keep it narrow
The paid audit is one buyer path, not a full business teardown.
That is what makes it fast and useful. The review finds the first quote clarity, package fit, follow-up, price-friction, or next-step leak to fix.
Buy the $29 auditDo not send
- Your entire CRM history
- A full website review request
- Brand strategy questions
- Ad, SEO, or social media questions
- Multiple unrelated quotes at once
FAQ
Do I need a perfect quote before buying?
No. The audit is most useful when the quote, package, reply, or follow-up is real but still feels uncertain.
Can I send screenshots?
Yes, as long as the text and buyer context are readable. You can also paste the message text directly.
Can I send more than one quote?
The $29 audit is for one buyer path. Choose the one most likely to win or lose a real booking.
What context should I include with the quote I submit?
Include: the type of photography (wedding, portrait, commercial), the buyer type (individual client, couple, business), any context from the original inquiry that influenced how you wrote the quote, and the specific problem you have noticed — ghosting, discount requests, "I need to think about it" responses, or a new quote that has not gone out yet. The more context you provide about the buyer situation and the pattern you have seen, the more specific the audit finding can be.
Should I send my quote before or after submitting it to a real buyer?
Before, if possible — that is when the audit has the most value. A finding delivered before the buyer sees the quote gives you time to fix it. A finding delivered after the buyer has already gone silent is useful for the next quote but not the current one. If the quote is already out and you have not heard back, submit it anyway — the audit will tell you whether to follow up with the original quote, a revised version, or a different approach to the conversation entirely.
What if my quote is not performing but I am not sure what the problem is?
That is exactly the right situation for an audit. Submit your current quote with as much context as you can — the buyer type, what you know about their inquiry, what happened after you sent it, and what you have tried in follow-up. The audit identifies the structural issue that is causing the pattern. Most photographers who submit a quote without a clear sense of what is wrong receive a finding they recognize immediately as the thing they had not been able to name.
From the ShootRate blog
Related reading for photographers preparing for a pricing audit
Related workflows
Keep the pricing decision moving.
Each step supports the same job: turn a vague client inquiry into a price, package, and proposal that feels easier to approve.
Photography pricing helpDiagnose rates, packages, discount requests, and quotes that are not converting.Open workflow ->Pricing second opinionSend one real quote or pricing page before the buyer decides.Open workflow ->Pricing calculatorStart with scope, market, and experience before you quote.Open workflow ->Quote generatorTurn a live inquiry into client-ready pricing logic.Open workflow ->Pricing emailsSend quotes, follow-ups, and price replies that move buyers forward.Open workflow ->Inquiry replyQualify the lead before your first pricing answer creates price shopping.Open workflow ->Quote reviewGet one real quote checked before the buyer decides.Open workflow ->Follow-up templateMove a quiet buyer toward a clear yes, no, or scope tradeoff.Open workflow ->Objection responsesAnswer budget pushback without discounting the same package.Open workflow ->Discount replyTrade scope instead of cutting the exact same package.Open workflow ->Package pricing templateStructure starter, signature, and premium package tiers.Open workflow ->Proposal softwareBuild the price, package, and sales language together.Open workflow ->
Pricing second opinion
Have a real quote or package going out?
Send one live pricing moment before the buyer decides. The $29 review checks the first friction point and the next step to fix.