Start free only when you need a locked surface signal. Go Pro when real inquiries need the exact price, stronger follow-up, and fewer awkward discount conversations.
Tailored pricing strategy across every client type
All photography creators: Stop juggling separate spreadsheets by specialty and get a single workflow that adapts to each service.
The first 5 verified paying Pro customers can send one real quote, package, or lead path for a paid audit of quote clarity, package fit, follow-up wording, price friction, and next-step clarity. Free does not include this diagnosis.
Free is a locked preview. If a client is waiting on a quote, package, inquiry reply, or follow-up, the $29 Pricing Audit is the product path that reviews the actual buyer message.
Review a real quoteOne booking pays for a year. If ShootRate helps you raise your rate by even $200, it can often pay for itself quickly.
Get your all photography strategy with ready-to-send pricing scripts, add-on logic, and objections handled.
Confirm the product shape without getting the answer
Checking whether ShootRate understands the context before you use it on real leads.
1 surface-signal preview. No exact price, package ladder, scripts, diagnosis, audit, or paid First 5 spot.
Use ShootRate on live inquiries this month
Solo operators who need better pricing, follow-up, and next-step clarity on real buyers.
Unlimited strategies, saved history, PDF export, proposal sending, and the paid First 5 Pricing Audit while spots are open.
During the First 5 sprint, the paid $29 Pricing Audit inspects one real quote, package, or lead path for missed calls, slow follow-up, weak capture, price friction, or unclear next steps.
30-day money-back guarantee. Not useful in 30 days? Full refund, no questions.
Keep pricing consistent across a team
Studios, associates, educators, and multi-photographer teams.
Team seats, white-label proposals, template libraries, and analytics.
Join photographers already using ShootRate to price with confidence.
These pages answer the pricing questions photographers usually ask right before they create a proposal. If the buyer path is already live, start with quote review instead of another free preview.
Can I cancel anytime?
Yes. Cancel from your account settings at any time. No contracts, no cancellation fees, no awkward calls.
What happens to my proposals if I downgrade?
Your existing proposals stay in your account - you can still view them. You just can't generate new ones on the Free plan after your gated preview is used.
Is this just for wedding photographers?
Not at all. ShootRate works for 12+ photography specialties: portrait, family, boudoir, real estate, commercial, events, headshots, school, corporate, and more.
Do you offer annual billing?
Annual billing is coming soon. For now, all plans are billed monthly � no long-term commitment required.
| What you get | Free | Pro | Studio |
|---|---|---|---|
| Pricing strategies you can build | 1 limited preview | Unlimited | Unlimited |
| See what the market actually charges | Sample only | Yes | Yes |
| Ready-made templates to start from | Sample only | Yes | Yes |
| Save and revisit every strategy you've ever built | No | Yes | Yes |
| Send a polished PDF to clients | No | Yes | Yes |
| Email proposals directly from ShootRate | No | Yes | Yes |
| Pricing Audit on one real quote, package, or lead path | No | First 5 only | First 5 only |
| Photographers on your team | No | No | Up to 5 |
| Remove ShootRate branding from client docs | No | No | Yes |
| See which proposals convert to bookings | No | Basic | Advanced |