ShootRate / pricing tools for photographers
Know what your next shoot needs to earn.
Turn your costs, pay goal and total job time into a clear starting price. See the math, keep the worksheet, and quote with a reason behind your number.
Free. No account or card. Your inputs stay on this page.
A two-hour shoot is not a two-hour job.
2 hours shooting + 3 editing + 1 admin / travel.
$540.00sample planning target / booking
- Costs + owner pay goal
- $450.00
- 20% buffer above the floor
- + $90.00
Example assumptions: $900 monthly expenses, $3,600 owner pay goal, 12 bookings, $75 direct costs per job. Not market data or a customer result.
Open this example and change the numbersFrom a guess to a working number
See the whole job. Then set the price.
Start with your business.
Monthly expenses, what you want to pay yourself, and how many bookings you can realistically take.
Count more than camera time.
Add editing, admin, travel and direct job costs. Choose a buffer above your floor.
Leave with a pricing worksheet.
A cost floor, a planning target and the calculation behind both. Copy it, then tailor your client quote.
A clearer pricing conversation
Not just "my hourly rate is..."
A useful price accounts for the work the client sees and the work they do not. The worksheet keeps those assumptions visible.
The example is for illustration, not advice to charge $540 for every portrait session.
Before / an incomplete quote
"$300 for two hours."
Editing, travel, deliverables and usage are still undefined.
After / a pricing decision with context
"My target is $540 for this scope."
The sample covers six work hours, direct costs and the chosen buffer. Before sending: define the gallery, usage, travel limits and payment terms.
An optional first paid step
One real quote.
One focused review.
Already have a package or quote to send? Get a private written review of what may confuse a buyer, why it matters, and one practical change to test.
ShootRate is early. This is a founder-delivered review, not a claim of proven conversion uplift or an automated market valuation.
Photography pricing audit
$29 once / USD
- One quote, package or pricing page
- One focused written review
- Expected in 1-2 business days after material arrives
- No subscription or account required
Pro is a separate optional $29/month software subscription.
Trust the inputs, not a magic number
Clear limits. No mystery score.
Your math is visible.
The free worksheet calculates from your costs and time. It does not call AI, contact clients or claim to know what your market will pay.
Your judgment still matters.
Experience, demand, licensing, tax and the actual scope can change the price. A calculated floor is a starting point, not a promise of profit.
Benchmarks are context.
Explore the separate market report and methodology. Published guidance and modeled ranges are not live booked prices.
Questions before you start
A useful first step, without a commitment.
What do I get for free?
An editable cost-and-time calculator and a copyable pricing worksheet. No account, card, AI generation or market lookup is required.
Is the $29 review a subscription?
No. The pricing audit is $29 once for one asset. Pro is separate at $29/month for AI-assisted strategies, saved history and PDF export. Compare the options.
Does this work for my photography specialty?
The cost calculator works for photographers who can estimate costs, bookings and job time: portraits, weddings, headshots, events and more. It does not set commercial usage fees or replace a specialty-specific scope review.
Where are my numbers stored?
Calculator inputs stay in this page. They are not submitted to ShootRate and are cleared on refresh. Copy your worksheet if you want to keep it.
Explore without losing your next step