Photography pricing calculator

Find the price your whole job needs.

Account for the shoot, the edit and the business behind both. Get a cost floor, a target with your chosen buffer, and a private worksheet you can keep. Then build a quote draft without exposing your business expenses.

No market-rate claims. No signup wall. Start with your numbers or explore an illustrative portrait session.

Free worksheet / no account / USD

Put a number behind your next quote.

Your inputs stay in this page and are not submitted or saved. Refreshing clears your work. Copy or download the worksheet to keep it.

We count worksheet and review actions, not your numbers or worksheet text. Example use is counted separately. No tracking cookie or visitor ID is added for these actions.

* Required. All money amounts are US dollars.

01 Your business, per month

Monthly business expenses *

Gear, insurance, software, studio and marketing. Use 0 if none.

Monthly owner pay goal *

Your pay before personal tax. Keep it separate from business costs.

Bookings per month *

Use a realistic month, not your busiest month.

02 The whole job, not just the shoot

Shoot hours per booking *

Time behind the camera.

Editing hours per booking

Culling, retouching and gallery preparation. Blank means 0.

Admin and travel hours

Planning, messages, travel and delivery. Blank means 0.

Direct costs per booking

Travel costs, assistants, rentals or prints. Blank means 0.

Buffer above your floor

Optional markup for headroom, not a profit margin. Blank means 0.

Turn the worksheet into a quote

Define what the price includes.

Use the quote-draft builder inside your result to define deliverables, delivery, usage and payment terms. It leaves missing terms marked TO CONFIRM and excludes your private business costs. Review the draft before sharing; it is not a contract.

Use the package structure guide

Know what the calculator cannot tell you.

It does not measure demand, estimate taxes, verify local booked rates, price licensing rights or promise a profitable booking. Workload and seasonal booking assumptions matter.

Pricing help guide Market methodology Free vs. paid options

Before you start

Is the photography pricing worksheet free?

Yes. Calculate, copy or download your worksheet and create a quote draft without an account or card. The optional private quote review costs $29 once; it is not required to use the calculator.

Does it tell me what photographers in my city actually charge?

No. It calculates a cost and owner-pay floor and a planning target from your inputs. It does not verify local booked rates, demand, taxes or licensing value.

Are my business numbers saved or sent to ShootRate?

No. Worksheet inputs stay in this page and refreshing clears them. ShootRate counts worksheet and review actions without collecting your numbers or worksheet text. Copy or download your worksheet if you want to keep it. Quote draft details also stay on this page.