Calculate the minimum profitable number before building package tiers.
Calculate package prices, then make sure the buyer can choose the right one.
Package pricing is not just cost plus margin. The buyer needs to understand why the middle or premium package exists and what to do next.
Calculate the number and the decision logic.
If packages differ only by price, the buyer defaults to cheapest or stalls.
List time, locations, files, usage, turnaround, revisions, travel, and deliverables for each tier.
Check whether the middle and premium packages actually improve profit, not just revenue.
Make each package difference obvious enough for the buyer to self-select.
Before sending, check whether the package explanation and next step support the price.
The calculator does not know if the package explanation will convert.
The $29 audit checks one real package, quote, calculator result, inquiry reply, or follow-up path for package fit, pricing friction, and next-step clarity.
How do I calculate photography package prices?
Start with your cost floor, add profit target, define scope per package, price add-ons separately, and check whether each tier has a clear buyer reason.
What makes a package calculator incomplete?
A calculator is incomplete when it only handles the math and ignores buyer context, package comparison, scope clarity, and the approval next step.
Can ShootRate review my calculated package?
Yes. The $29 Pricing Audit can review one real package, quote, calculator result, inquiry reply, or follow-up path.