Essential
$200–$325
30 min
- ✓2 retouched
- ✓1 background
LinkedIn and single-platform headshots for professionals
Headshot package examples
Headshot pricing package examples — solo, team, and executive rates
Real package structures for individual professional headshots and team headshot sessions — with rates, deliverables, turnaround times, and the rules that prevent post-session disputes.
Individual headshot packages
Solo professional headshot packages
RECOMMENDED
Professional
$325–$550
60 min
- ✓5 retouched
- ✓2–3 backgrounds, clothing change
Multi-platform professional image library
Executive
$550–$950
90 min
- ✓10+ retouched
- ✓Multiple backgrounds, wardrobe guidance
Executives, speakers, and authors who need a full image set
Team headshot packages
Team and company headshot packages
Small team (up to 5)
$600–$1,000
Single location, consistent background, 30–45 min total
Deliverables: 2 retouched images per person
Company directory and website team pages
RECOMMENDED
Mid team (6–15)
$900–$1,800
On-site or studio, 1–2 hours, coordinated backgrounds
Deliverables: 3 retouched images per person
Firm website, LinkedIn, and marketing materials
Large team (16+)
Per-person rate ($65–$120/person)
On-site, half-day or full-day event, 10 min per person
Deliverables: 2–3 retouched images per person
Corporate headshot days, annual photo events, law firms
Package structure rules
What every headshot package must state clearly
State retouching scope clearly
Buyers interpret "retouching included" differently. State specifically: "2 fully retouched final images — skin smoothing, color correction, background clean-up." Vague retouching claims create delivery disputes.
Separate solo and team pricing
Team headshot days require different pricing logic than solo sessions — per-person rates, setup time, coordination overhead. Put them on separate packages or show the per-person rate clearly.
Define turnaround time
Standard delivery is 5–7 business days. Rush delivery (24–48 hours) should be an add-on at a specific price — not a vague "available." State both options clearly.
Address usage rights for commercial buyers
Business clients using headshots for advertising, publications, or extended licensing need usage rights included or separately priced. State "license for personal and employer use included" vs. commercial licensing rates.
Include background and wardrobe guidance
Buyers who show up without knowing what to wear waste time. Include one sentence in every package: "Bring 2–3 solid-color tops and I will give guidance on what photographs best."
Headshot packages to paid audit
If a real headshot quote or package page is going out, get it reviewed first.
The $29 Pricing Audit checks one headshot quote, team booking page, or pricing email for buyer clarity — retouching scope, usage rights, and the next step that converts.
Best paid next step
+Retouching and deliverable clarity
+Team vs. solo pricing structure
+Usage rights and business buyer clarity
Frequently asked questions
How much should a headshot photography package cost?
Individual headshot packages typically range from $200–$550 for professional photographers in US mid-sized markets. Major cities (New York, Los Angeles, Chicago) run 25–50% higher. Solo professional sessions (30–60 min, 2–5 final images) are $200–$550. Executive sessions with extended time and larger image sets run $550–$950+. Team headshot packages are priced per person at $65–$120/person for larger sessions.
What should be included in a headshot photography package?
Every headshot package should state: session duration, number of backgrounds, whether a wardrobe change is included, number of fully retouched final images (not a range — a minimum), file format, delivery timeline, and usage rights. Packages that leave any of these undefined create expectations gaps that turn into post-session disputes.
How do I price team headshot sessions?
Team headshots are typically priced at a per-person rate ($65–$120/person) plus a setup or day rate for on-site sessions. For small teams (up to 5), a flat package price works. For teams of 10 or more, per-person pricing with a minimum is more common. Include coordination time, file organization, and additional retouching time in the rate — team sessions require more post-processing than individual sessions.
Do headshot packages need to include usage rights?
For solo professionals, usage rights are typically included with no restrictions — a personal headshot for a LinkedIn profile or company directory does not require a separate license. For business clients using headshots in advertising, publications, or on a commercial scale, a usage license should be specified and priced separately. State the included usage clearly in every package so business buyers know what they are buying.
How many photos should be included in a headshot photography package?
Most professional headshot packages include 1–3 final retouched images per look. Corporate team packages typically include 1–2 images per person. Portrait-style headshot sessions (personal branding, author photos, speaker headshots) often include 5–15 final images across multiple looks. More images is not always better — a buyer who receives 50 loosely edited images has a harder time choosing than one who receives 5 excellent ones. State the exact number of final images in every package so buyers know exactly what they are getting.
What is the difference between a headshot package and a personal branding session?
A headshot package focuses on one or two looks — typically a professional background or environmental portrait — with 1–3 final images per look. A personal branding session covers a broader range of content: multiple outfits, multiple locations or backgrounds, lifestyle images, and a larger final image set (15–30+). Personal branding sessions are priced significantly higher ($500–$2,000+) and require more planning. If buyers are asking for "a variety of images for my website and social media," they are describing a personal branding session, not a standard headshot.
From the ShootRate blog
Related reading for headshot photographers
Related workflows
Keep the pricing decision moving.
Each step supports the same job: turn a vague client inquiry into a price, package, and proposal that feels easier to approve.
Photography pricing helpDiagnose rates, packages, discount requests, and quotes that are not converting.Open workflow ->Pricing second opinionSend one real quote or pricing page before the buyer decides.Open workflow ->Pricing calculatorStart with scope, market, and experience before you quote.Open workflow ->Quote generatorTurn a live inquiry into client-ready pricing logic.Open workflow ->Pricing emailsSend quotes, follow-ups, and price replies that move buyers forward.Open workflow ->Inquiry replyQualify the lead before your first pricing answer creates price shopping.Open workflow ->Quote reviewGet one real quote checked before the buyer decides.Open workflow ->Follow-up templateMove a quiet buyer toward a clear yes, no, or scope tradeoff.Open workflow ->Objection responsesAnswer budget pushback without discounting the same package.Open workflow ->Discount replyTrade scope instead of cutting the exact same package.Open workflow ->Package pricing templateStructure starter, signature, and premium package tiers.Open workflow ->Proposal softwareBuild the price, package, and sales language together.Open workflow ->
Pricing second opinion
Have a real quote or package going out?
Send one live pricing moment before the buyer decides. The $29 review checks the first friction point and the next step to fix.