Most photographers either do not charge for travel or guess at a number. Here is a clear framework for calculating and presenting travel fees so clients accept them.
Travel is not free. Every mile you drive costs you money in fuel, wear, and vehicle depreciation. Every hour you spend in a car is an hour you are not earning income from another client, editing, or running your business.
Time is your scarcest resource -- not miles. A 90-minute drive to a shoot is three hours of your day gone before you touch your camera. Charging for that time is not nickel-and-diming -- it is accurate pricing.
Every travel fee should account for three real costs:
Client books a portrait session 30 miles from your studio. Round trip is 60 miles.
This is a real number that reflects your real costs. It is not arbitrary. When you present it that way -- broken down, explained -- clients accept it far more readily than a round number pulled from thin air.
The cleanest approach is a tiered system:
Publish your travel radius and fee structure on your pricing page. Clients who see it before they inquire are already self-selected -- they know what they are paying for.
Frame travel fees as transparency, not as an add-on charge. In your proposal or inquiry response:
"Because your venue is 45 miles from my studio, I include a travel fee of $125. This covers mileage and drive time. Your total investment for the day is $[package price + travel fee]."
Present the total once, clearly. Do not apologize for the fee. Clients who balk at a clearly explained travel fee are often clients who will negotiate everything else too.
For destination weddings, charge a day rate for travel days (typically 50% to 75% of your wedding day rate) plus all actual costs at cost. Add a buffer of $200 to $400 for delays, rebooking fees, and incidentals. Require all travel costs to be paid upfront before you book flights or accommodation.
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