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2026-07-16·5 min read

How to Price Premium Add-Ons Without Cannibalizing Your Core Packages

A practical framework for add-ons that increase AOV and protect your base package value.

Pricing Strategy

Protect base value first

If your add-ons are required to get good results, your base package is under-scoped. Position add-ons as optional outcomes.

Three good add-on categories

  • Speed or timeline add-ons
  • Creative treatment upgrades
  • Extra coverage layers
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