A fast SEO audit process that catches the highest-impact issues in under an hour each month.
Most photography websites lose search traffic to a handful of fixable problems, not deep technical mysteries. This audit finds the highest-impact issues in about half an hour using tools you already have access to for free.
If you don't have Search Console connected to your site, that's step zero — it's free and takes ten minutes to verify. Once in, check two reports:
Open your site's sitemap.xml and spot-check 10-15 page titles in a search results preview tool or just by Googling site:yourdomain.com. Look for two common problems: titles that are cut off or truncated (too long), and titles that are duplicated or nearly identical across pages (search engines can't tell them apart, so neither can rank well).
Keep reading for the framework, or have ShootRate check one real quote, package, or inquiry path for pricing friction before you send it.
Review my real quote for $29 →Run your homepage and one or two service pages through Google's free PageSpeed Insights tool. You're not chasing a perfect score — you're looking for red flags: is the mobile score dramatically worse than desktop? Are images listed as a major weight contributor? Most photography sites have oversized, unoptimized hero images as their single biggest speed problem, and it's usually the easiest fix on this whole list.
Pick your three most important pages (usually: homepage, pricing, your top service page). From each, count how many other pages on your site link back to it. A page with zero or one inbound internal links is effectively invisible to search engines, no matter how good the content is — search engines follow links to discover what matters on a site.
Search your top 2-3 target keywords (e.g., "[your city] wedding photographer") and open the three sites that outrank you. Don't copy them — just note what they have that you don't: more pages targeting that topic, more reviews, a dedicated location page, more backlinks from local vendors. This tells you where the gap actually is instead of guessing.
Fix in this order: indexation problems first (a page that can't be found can't rank), then title tags (cheapest, fastest fix), then image weight, then internal linking, then content gaps. Most photographers find at least two or three fixable issues in this 30-minute pass — often more impact than a full paid audit surfaces, because the biggest leaks tend to be the simplest ones.
Start with top conversion pages: homepage, pricing, city pages, and top blogs.
Yes, if you use the right order: crawlability, speed, metadata, internal linking.
Monthly checks after major content or CMS updates.
These work right in your browser. No account, nothing to buy.
See the real low, mid, and high full-day package range in your market.
Find the minimum you have to charge per shoot to cover costs and pay yourself.
Work back from the income you want to the average sale your packages need.
See what a mini session day really pays per hour once editing is counted.
Full-day package ranges across 72 US markets and 11 regions. Free to cite.
Free articles can show the framework. The paid First 5 review checks one real quote or lead path for capture, speed, follow-up, pricing friction, and next-step clarity.
ShootRate generates a complete pricing strategy for any booking in under 2 minutes — real market benchmarks, 3-tier package anchoring, and word-for-word objection scripts. No card required.
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