Pricing Audit intake

Send one buyer-facing pricing asset for review.

The audit works best when it stays focused. Pick the one quote, package page, mini-session offer, pricing guide, reply, or follow-up most likely to affect money right now.

Email audit materialAudit scopeSample audit
Step 1

Send one asset.

  • Quote
  • Package list
  • Mini-session offer
  • Pricing guide
  • Price list or rate card
  • Proposal
  • Inquiry reply
  • Follow-up
  • Discount response
  • "Too expensive" reply
Step 2

Add buyer context.

  • What kind of shoot this is
  • What the buyer has already said
  • What you want the buyer to do next
  • What feels risky, unclear, or hard to defend
  • Any deadline or timing pressure
Copy this format
Shoot type:

What the buyer said:

What I want them to do next:

What feels risky or unclear:

What price/package/deposit/next step do you want checked:

Pricing asset:
[paste quote/package/reply here or attach a screenshot/PDF]
Keep it focused

One buyer path is better than a pile of pricing files.

If you have multiple quotes, send the one most likely to turn into money or the one you feel least confident sending.

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